Projects
CP-Barometer
The corporate publishing sector’s industry barometer regularly provides information about current trends and developments in German-speaking markets. This online survey is conducted twice a year amongst a given group of respondents from companies and CP service providers. Each edition of the survey also addresses a key business-related issue. CP, communications and marketing executives from major companies and organisations with more than 250 employees took part in the first CP Barometer. The Barometer survey is conducted on behalf of the European Institute for Corporate Publishing by the Swiss market research agency, zehnvier.
» Results of CP Barometer II 2009 (PDF)
» Results of CP Barometer I 2009 (PDF)
2008 Baseline Study of the German-speaking corporate publishing market
In spring 2008 the EICP published the results of its first baseline study of the corporate publishing market in Germany, Austria and Switzerland.
Conclusion: with more than 14,000 B2B and B2C customer magazines in circulation, the market is growing in importance and a great deal of the potential is not being exploited to the full.